The third act of the Pagani brand has finally arrived. After nearly a decade of the Huayra, the Utopia now takes center stage with its unveiling at Wynn Las Vegas.

Pagani Utopia Unveiling at Wynn Las Vegas

Originally codenamed C10, the Pagani Utopia serves as the successor to the Pagani Huayra, which made its debut back in 2011 at the Geneva Auto Show. Sharing the powerful 6.0L Bi-Turbo V12 engine, the Utopia has been redesigned with the goal of creating the most enjoyable driving experience ever.

Event Planning

Planning the event at the Wynn posed several challenges due to the complexity involved. Key areas that required meticulous attention included logistics for all three cars, securing proper insurance coverage, coordinating with the Wynn's Golf Course team, arranging helicopter landings on the 3rd Fairway while ensuring safe distances from the cars, strategic positioning of the cars for presentation, catering for pre, during, and post-unveiling activities, and managing within budget constraints. Despite encountering obstacles that caused delays in some approvals, working closely with the Wynn team allowed us to address each challenge effectively.

Client Management

Client management played a pivotal role throughout the event. From initial invitations to the final farewells, close communication ensured that clients were well-informed about the schedule and knew what to expect at every stage of the event.

Social Media

Creating impactful content for social media was paramount to promote the Las Vegas unveiling, a relatively new territory for the Pagani brand. Leveraging the "wow" factor of the all-new Las Vegas Sphere, we generated significant buzz on social platforms while staying true to Pagani's brand identity and messaging.

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