Imola Track Delivery
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Process
With only 5 in the world, this rarity is an experience to be savored on the track.
Imola Track Delivery
The Imola was the most extreme Pagani Huayra variant of its time, featuring redesigned aero and significant improvements to its already incredible performance figures. Unlike other Huayra deliveries, which typically occur at the client's residence and are accompanied by a drive, we wanted to emphasize how special the Imola is. What better place to do that than where limits are meant to be broken?
Vehicle Delivery
For this unique delivery experience, we started in the city of Las Vegas with an intimate dinner for our team members and the client's family and friends. A night of laughter and great food sets the stage for a day full of speed. In the morning, a private limo took the clients to the airport for a special treat: a helicopter ride from Las Vegas Airport to the Spring Mountain Track and back. The track and logistics are meticulously organized in advance to ensure a seamless experience for the clients.
Event Management
Event Management was a challenge, as we had to manage all the pieces to provide a "turn-key" experience for the clients. The event was divided into a two-day affair, with the first day dedicated to arrivals and a private dinner in the backroom of one of the client's favorite restaurants. Coordinating the limo and helicopter services to align timings was crucial. Weight restrictions on the helicopters required careful planning, and working with the track to ensure proper landing positions for the helicopters added to the challenge.
Content Creation
Content creation was a key aspect of this delivery. With a total of 3 cars in attendance, including two non-delivery cars used for the client's friends, we captured captivating content against the backdrop of beautiful scenery, helicopters, and the three cars together. This content continues to make great strides today.
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Result
Through this delivery, our client has purchased other vehicles from us, establishing a strong bond between the dealer and the client to foster more projects in the future.
Many social media posts have been made, each garnering over 1000 likes, which is above the industry standard of 1%-3% for the likes-to-follower ratio.
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